Digital Experience

Digital experiences are the key accelerators of business processes today. To stay on top of the industry, organizations need to embrace what we like to call “digital transformation”. Digital services and operations are elevating the competitive bar everywhere. Incumbents must grab the opportunity and embrace a transformation that dramatically improves the digital experience for customers. 

But before that, we’re here to answer what is a digital experience and what does it comprise of! 

Digital Experience

Basically, digital experiences are part of the technology that allows companies to go beyond digitizing paper processes in order to deliver services. These are beyond simple processes that help to connect with customers and understand how people interact with your brand online.

It is 2020 and customers want an instant, immediate, and seamless digital experience, and they want it now. Thanks to Google, Apple, and Amazon, today’s customers are pampered with instant and seamless experiences. And we, as organizations too, need to deliver the same to not just keep up but also lead in our respective industries. Don’t you agree? 

Customers log in and want to track and see the status of their orders. They want to check their online electricity account and see a real-time report of their consumption. They expect customer care people to already know their issues. 

The Digital Customer Experience (DCX) is a mix of digital interactions between a customer and a company along with the resulting impression of the company that a customer captures. Well, we all want to give customers a frustration-free experience, avoid diminishing their lifetime value, and not let them deflect to competitors due to poor digital experiences.

And we understand that they expect all service providers to have automated access to all the data they provided earlier and not to ask the same questions over and over again! We get it! 

So, how do we provide this? How do we ensure that our customers get what they expect and beyond? How do we provide an excellent and seamless digital experience? 

Brace yourself to embrace tomorrow’s innovation today. 

Digital Experience Platform

Well, the answer to the above questions is obvious but let’s make it bold. 

To become a world-class creator and provider of an excellent digital experience, well, you have to have the best digital experience platform. Duh. 

According to Gartner, “A digital experience platform (DXP) is an integrated set of core technologies that support the composition, management, delivery, and optimization of contextualized digital experiences.”

A digital experience platform (DXP) is an integrated set of core technologies that support the composition, management, delivery, and optimization of contextualized digital experiences.

Gartner

Essentially- A platform that helps you align your channels, manage content, and your digital ducks in a row.

Yes, we know you said “duh”. But, as customers demand smoother, easier, faster omnichannel experiences, the question becomes: how can companies meet those demands with a digital experience platform?

We have established that companies must accelerate the digitization of their business processes. But they must go beyond just automating an existing process;  they must really make the most of a digital experience platform. 

They must reinvent the entire business process, including eliminating the number of steps required, reducing the number of documents, developing automated decision making, having real-time data entry, and viewing.

A digital experience platform isn’t merely an IT-led initiative; it is a  customer-needs led initiative. There exists a massive difference between just using digital technology and actually leveraging it to improve customer experiences and heed better to customer needs. The following are 3 key things a digital experience platform must have to leverage it to improve customer experiences are: 

3 key things a digital experience platform must have

1. Functionality 

For any platform, any experience, the usability & accessibility that the customer gets out of the interaction is of utmost importance. A bad user experience has a major impact on lifetime customer value. For instance, a poorly functioning app or confusing user interface means the customer is literally walking away from the door! 

In order to be a functional digital experience platform, keenly understand what kind of consumers do you cater to, what do they expect from the platform, a clear understanding of customer touchpoints: what are your users are doing and how and when? 

Everything about your customer will give you your best performing and highly functional digital experience. 

2. Hyperautomation

In simple words, it refers to continuous automation in business. When you keep integrating automation into your operations, you hyperautomate. It is an advanced-level step in the process of digital transformation.

Hyperautomation
Hyperautomation

Hyperautomation is advanced because it comes with more intelligence to ensure that the whole process is much smarter than before for the highest performing tasks to provide the best digital experience. 

The intelligence may come from AI in different forms such as optical character recognition and natural language processing.

3. Personalization and Customization 

The route to understanding how experiences are unique to a customer’s preferences, and profile.

Creating a platform according to what your customers will need, expect and look upto is all on you and how you customize the experience for your user. Reports and dashboards provide you insights into the customer’s brain. 

Customizsed apps take personalization to a whole new level using data as the voice of the customer matches and tailors digital experiences to customer journeys.

According to Accenture, 75% of customers admit being more likely to buy from a company that:

  • Recognizes them by their name,
  • Knows their purchase history, and
  • Recommends products based on their past purchases.

And strangely they’re happy about this when organizations to use their data. 

Leading and truly digital experiential organizations focus on these three key areas to accelerate transformation — a clear functional platform, continuous automation, and customization to make change real. 

The questions that arise are how do we accelerate transformation with these key ingredients and avoid transformation fatigue? 

How do we enable and leverage an excellent digital experience platform? Where do we start? 

The 3 magical words- No-code Apps 

We’re sure you must have heard about the booming no-code low-code movement.

Even if not- this is exactly why we’re here to tell you. 

No-code applications are the first and the utmost foundational steps to providing a seamless digital experience. So what is no-code in the first place? 

No-code development is the process of using simple mechanics such as drag-and-drop and choosing from the given options to build an app. The platform is essentially a visual environment wherein individuals with absolutely no knowledge about coding can create a fully-functional and easy-to-use app. 

no-code app development

As aforementioned, a true digital experience lies in functionality, automation and customization. And guess what? 

No-code apps do all three and much more. 

Ever since the world entered the digital experience, developers have been at the forefront. Their demand has increased with time across the globe. 

Today, with the digital transformation taking over every industry, the need is higher than ever before. This demand is exploiting the pain points of organizations because as much as they would like to transform digitally, they cannot afford and/or find stellar tech professionals who can take over all the IT requirements.

Organizations and industries have consistently been looking for a way to overcome the burden by allowing their staff members to build apps (citizen developers) without prior tech knowledge or the need for training. 

Also read: The Rise of the Citizen Developer and why should every business care?

This is why no-code development is a boon, and the market is growing rapidly. Forrester estimates that it will hit $21.2 billion by 2022. That number isn’t just huge; it is impressively gigantic.

They offer endless possibilities to build any kind of applications based on business needs. All you need is an idea and with the right no-code platform, you can implement it in minutes and hours. 

No-code apps help organizations think of digital experiences as processes that do what a manual and repetitive process cannot. For instance real-time reports and dashboards with no-code permits managers to address and resolve problems before they become critical. 

Also, onboarding a professional developer is quite a hassle and it is very expensive.  No-code apps save you the time and costs and also are much more efficient! Moreover, because it is fast, it saves man-hours and that translates to saved revenue in the long run. 

Also read: Make Your Hiring Process a Breeze With Quixy’s No-Code Recruitment Solution

The benefits are in abundance: by digitizing manual repetitive processes, massive spending and costs can be cut, improving turnaround times by several orders of magnitude. For instance, Assetmonk, an online real-estate platform cut-down overall application processing time by 70%!

From Twitter to Google Calendar and more, you can integrate any third-party app with your no-code app and completely automate processes. This capability is particularly attractive because it removes the need for human intervention and eliminates complicated Excel sheets in the process.

No-code apps provide the digital experience that not only touches businesses but their consumers to another level. By automating processes, they accelerate performance exponentially, leaving no space for customer-frustration. Complex IT hassles such as legacy-systems integration can be a real pain point sometimes, but no-code apps are the key that mitigate the risks of delay.

Also read: What Processes Every Business Must Automate?

No-code platforms make the digital journey towards transformation relevant and experiential. 

Take a simple app like minutes of the meeting- Based on effective inputs and actions, the task of taking minutes in a meeting, defining action points and assignments has become so much more easier. Some companies have used such simple but essential no-code apps to improve processes and boost productivity. 

Also read: Meeting Management Solution to Streamline Meetings, from Scheduling to the Closure of Action Items

And the question arising might be- how do we know which no-code platform to go for? How do we keep up? And we get it. 

The accelerating nature of change makes it more difficult to get ahead, move and stay ahead. 

But, we have something for you here- we got you. 

Quixy: Your Accelerator for the best Digital Experience

Hi. 

We are Quixy: A leading platform that accelerates businesses by providing the best digital experiences with the help of no-code. 

Quixy’s no-code platform empowers business users with no coding skills to automate processes and build unlimited applications, using a simple visual interface, ten times faster using 60% fewer resources. We understand you and your customers to build easily customizable and accessible enterprise-level applications for your business. 

Quixy’s digital experience has transformed companies and started them on their journey to revolutionize operations, improve product quality, reduce time to market, and unlock value. 

Quixy continues to work within diverse and all sorts of departments and industries within various businesses for future innovation. 

With Quixy’s help, these companies are able to unlock their value by understanding issues and working in an agile way to develop sustainable solutions that can be used immediately to make work safer and more efficient. 

Quixy helps innovation and digital experience leaders like you achieve your mission-critical priorities and ideas to your organization for growth and drive value. 

To drive and innovate by providing a digital experience and see its impact on your business, sign up for a free trial with us today and unlock your way to making value for a better, more efficient, and a secure tomorrow.

Also, read how we helped several diverse businesses, across industries provide a seamless digital experience to transform and drive impact here

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