digital transformation trends 2023
Quixy Editorial Team
August 7, 2023
Reading Time: 7 minutes

A few years ago, some unexpected external factors accelerated digital transformation initiatives. This compelled businesses of all sizes to invest in advanced technologies to adapt to the new reality. These investments were not just temporary solutions, but a response to the economic uncertainty and evolving customer demands for increased efficiency, productivity, and resilience.

Keeping up with the rapidly evolving customer experience technologies can be overwhelming for any organization. But it’s never been more crucial to understand where digital transformation trends are heading when it’s a key component of your organization’s success.

Yesterday’s crucial technology may not deliver the same exceptional results tomorrow as customer demands evolve. Staying ahead in digital transformation tips & trends requires confidence in your company’s future adaptability in a constantly changing landscape.

Exceptional customer experiences are a simple extension of your brand when our research and industry knowledge is on your side. Stay ahead of the competition with the latest 2023 digital transformation trends and discover how they can benefit your organization in this informative article.

Technology is driving change across every industry and sector. In the coming year, businesses must embrace digital transformation in order to stay ahead of the curve and remain competitive. In 2023, we’ll see a range of new and evolving Digital transformation trends that are set to shape the way organizations approach technology and innovation.

From the rise of no-code and automation-driven efficiency to an increased focus on employee experience and composable enterprise strategies, these trends will have a profound impact on the way we work and interact with technology. Whether you’re a business leader, an IT professional, or simply someone who wants to stay ahead of the curve, it’s essential to have a good understanding of the latest digital transformation trends. In this article, we’ll take a closer look at the top 10 trends that are set to shape the landscape in 2023 and beyond.

1. No-Code and Automation-driven Efficiency 

Although businesses have already begun implementing automation following Digital transformation trends, Mulesoft predicts that in 2023 there will be more widespread adoption of the technology. The aim is to empower corporate leaders to achieve greater outcomes with fewer resources. With corporate instability brought on by soaring inflation, rising energy prices, tightening labor markets, and geopolitical turmoil, this will eventually assist them in driving efficient growth, improving productivity, and generating cost savings.

53% of firms, according to a Deloitte report, have already begun deploying robotic process automation (RPA). Gartner predicts that with hyper-automation, companies can decrease their operational expenses by 30% by the year 2024. The hyper-automation software market is projected to grow to approximately $860 billion by 2025.

Everyone wants to automate their work, but corporations must put cost-effectiveness first because of the economy. Automation is about developing working methods to reduce time spent on tasks while promoting efficient growth and achieving more with fewer resources.

There are a few simple & affordable ways to begin with one of the most efficient Digital transformation trends is by implementing automation in your company:

i). Automating processes with robots (RPA) – Automating repetitive processes like data input, onboarding, or payroll processing using software robots.

ii). No-code – Give teams access to No-Code development tools that automate the writing code through user-friendly drag-and-drop and pull-down interfaces.

Regardless of the approach you use, the majority of automation efforts easily support AI activities. Think about how these two trends in digital transformation might complement one another to enable even more intelligent and effective automation for your company.

Also Read: Workflow Automation in 6 simple steps with No-Code

2. Composable business 

In order to respond quickly to changing market demands, many businesses are facing the challenge of outdated technology and data silos. However, as Mulesoft predicts, this issue will be overcome in 2023 as more organizations adopt a composable enterprise strategy. This approach will allow teams to make use of their existing resources and capabilities in a flexible manner, allowing for efficient expansion and building of customer loyalty.

According to Gartner, being a composable enterprise will rank as a strategic target for 60% of mainstream firms by 2023. Those using this strategy will develop new features 80% faster than their rivals.


3. Everything as a Service (XaaS) 

Make room for the advanced cloud. This well-known Digital transformation technology trend is expected to manifest in fresh and unexpected ways in the upcoming year. Although accessing data through a digital hub is typical today, many businesses are increasingly embracing the cloud to access information whenever and wherever they need it. On an enterprise level, embracing technology makes collaboration second nature while eliminating physical hardware costs. Additionally, cloud-native applications can scale more easily and produce better results for businesses due to extensive user acceptance.

Many businesses are embracing the “Everything as a Service” (XaaS) trend, where all of a company’s offerings are offered as cloud-based subscriptions in response to the increasing demand for such services.

4. Building trust with Cybersecurity 

Protecting such data becomes increasingly important as more businesses move their data to the cloud. Hybrid work is here to stay, and it’s now simpler than ever for phishing scams and other easy techniques to compromise corporate data security & also one of the latest Digital transformation trends for 2023.

Data security is a constant concern, but because the stakes are so high, client data is particularly exposed. One data breach is all it takes to permanently lose customers’ faith when their addresses, credit card details, and email addresses are at risk. A “zero trust approach” like Microsoft’s can help businesses with a lot of data prevent reputational harm, financial loss, or even legal action.

Be honest with your clients about their data use, even if your data security is strong. This will help you win their trust. Share your privacy policies openly and request their consent before accessing any of their personal or financial information. It must first be handled correctly to analyze consumer data for insight-driven business choices.

5. Customer Data Platform (CDP) for personalization 

Every interaction a customer/consumer has with your brand, from their initial social media click to online ordering, generates valuable data. Without the right tools, organizing and turning vast customer journey data into actionable insights can be challenging.

A Customer Data Platform (CDP) brings all customer data together under one real-time profile, providing a unified view of the customer. This makes it easy for decision-makers to quickly analyze insights and take prompt action to drive conversions, as the data is organized and securely stored in one central database. CDPs, like other such tools, empower companies to completely understand their customers and offer exceptional customer experiences.

6. Everyday AI and ML

Customers no longer consider efficiency and quickness as extras but are expected in every situation and interaction imaginable. The bar for excellence will keep rising beyond what can be accomplished by a human team working alone as AI and ML become more commonplace. However, utilizing these technologies might increase the strength of your workforce.

An AI system excels when used to automate time-consuming manual processes or quickly access pertinent information, freeing up employees’ time to positively influence the company. Additionally, since AI can operate around the clock, it is not constrained by working hours or time zones.

But the possibility is not just limited to AI. AI and other programs can continuously enhance and modify their performance by adding ML layers and learning from all the data they can access. The ML system can discover insights like which clients perform better for you faster the more data it accumulates over time.

Also Read: Power of AI for everyone with ‘No-Code AI’

7. Hybrid Workforce Model 

Following the mandate for remote work in 2020, several businesses gradually started bringing staff back into the office during the following few years. Hybrid work has recently emerged as the most productive work schedule for many firms, thanks to a foundation for remote infrastructure. In fact, 54% of workers who do at least some of their jobs remotely say they prefer to work both in the office and from home. Additionally, approximately 60% of respondents claim to have worked in a hybrid model since COVID-19, showing that organizations may still achieve their objectives using this paradigm.

A financial institution can use a custom hybrid workplace system to offer flexibility to its employees while maintaining productivity and security. The system would allow employees to work from the office or home as needed while providing a seamless experience and access to the same resources and tools. Your teams’ ability to cooperate is improved by centralizing and streamlining your technology, allowing you to stay competitive. You can increase efficiency and do excellent work at scale when everyone on the team follows the same workflow.

Also Read: Hybrid Workplace Model: The Future of Work

8. Total Experience (TX) 

Businesses have traditionally prioritized enhancing customer experience (CX) to promote growth, protect revenue, and foster loyalty. It has become increasingly clear that improving the experience of employees (EX) is crucial to success & isn’t just one of the Digital transformation trends but necessity to survive the market.

Mulesoft predicts that more and more top companies will consider total experience (TX) in 2023 to enhance both customer and employee journeys, particularly in areas where they converge. Utilizing current technology investments that are the cornerstone of critical customer and employee experience projects will produce superior shared experiences and drive more business value.

To achieve “world-class customer and staff advocacy levels,” 60% of large organizations, according to Gartner’s forecasts, will leverage TX to overhaul their business models by 2026. Additionally, by 2024, companies prioritizing the overall experience will outperform rivals in terms of CX and EX satisfaction indicators by a margin of 25%.

9. Environmental sustainability 

Given that environmental sustainability benefits the world and has the potential to distinguish a company as a “green crusader,” CXOs have been quite active on the issue.

Looking at Digital transformation trends, businesses will use a composable enterprise approach in 2023 to unlock and integrate data and apps, apply automation and analytics to generate insights, and ultimately strive to drive sustainability in their operations.

Approximately 90% of technology leaders currently acknowledge sustainability as a critical IT aim in their company and anticipate budget increases of 10% to 20% over the following three years.

10. AIOps to Support Microservices 

Organizations in the digital and tech industries face the challenge of managing hybrid clouds, multi-cloud architectures, and microservices in an ever-evolving landscape. Following the digital transformation trends, CIOs are quickly adopting new applications and expanding data volume, leading to a backlog of legacy systems that need to be retired. Businesses expect IT Ops to meet high service-level goals and achieve greater automation as these technologies become increasingly critical to their mission.

To help IT Ops meet these demands, AIOps solutions have been developed to apply machine learning to monitoring tools and observability data. These tools gather data, use machine learning to correlate alerts, and help network operations centres (NOCs) quickly identify root causes. Many AIOps solutions also integrate with IT service management, collaboration tools, and other automation tools to initiate conversations and provide pre-written responses. Additionally, they provide NOCs with a single access point for databases and applications running on public clouds, data centres, and edge computing.


In conclusion, the digital transformation trends of 2023 is set to bring about significant changes in how businesses and individuals interact with technology. From No-Code tools, composable business, and XaaS to AI & ML, the Hybrid workforce model, and Tx, the Digital transformation trends discussed in this blog highlight the direction technology is heading towards in 2023; these can also be seen in the digital transformation conferences. With these advancements, organizations can expect to streamline operations, improve efficiency, and enhance customer experiences. However, it’s crucial to approach these trends cautiously and consider the ethical implications they might bring.

Related Post

Notify of
Inline Feedbacks
View all comments

Recent Posts

Project planning
Excel sheet to data table
low-code SQL Queries
Platform Updates
Project management tools
Automation Maturity Assessment Popup
No, I'll take the risk

Quixy Achieves a Hatrick in Gartner Peer Insights VoC Report for LCAP