A letter from a content strategist!
One of the best feelings in this world for me is to see my blog ranking on the first page of google, but that is just one part. When somebody comes and tells you that your blog was insightful or how their website information can make a valuable addition to the blog, it makes it even more meaningful.
There goes a long process of writing, rewriting, editing, re-editing, image selection, getting it drafted, making sure it reaches a broader audience (basically SEO), and finally publishing it. The job becomes even more complex when you have to ensure that every writer in your team is occupied with blog titles and is writing about the information that derives value.
Excel sheets and a plethora of different documents make it even harder to follow up. Always thought that there should be a way where I could track all of these. I guess I did find something; check out this blog to know!
We are pretty sure that shared above is a process or, would I say, complexity primarily every writer or content creator or a content team goes through. We have found a solution for you and all those aspiring writers who do not want to spend more time working on the sheets or never-ending email chains!
The content marketing workflow involves a defined path that every content request raised or planned in an organization. The type of content can be blogs, images, infographics, ebooks, and workbooks etc.
At its very basic, content marketing workflow streamlines the series of steps that you undertake while publishing any piece of content. It involves planning, editing, SEO input, designing and distributing etc.
A content marketing workflow is a series of steps that starts with ideating, planning, producing, editing, distributing and managing marketing content.
A content marketing workflow management application will route the idea in a streamlined process until publishing and distributing the published content.
Every step in the process of content creation requires time. Time for the writers to write, designers to design and community evangelist to ensure that content is finely distributed.
Automating content marketing workflow can help you to allocate space for each steps to be carried out successfully. No-code tools or content workflow solutions can help businesses to work out content creation process smoothly. Following are the steps undertaken to automate content workflow.
The content creation process starts with ideating. The idea can be something to be written on priority; it could be a guest post or even something that fills the content gap on the website.
The idea can come from any organization user, making content on your website, social media or community a collective effort.
The content manager can review the idea in the next step. A few reasons why the idea can be rejected
Once the idea is selected, the next most important step in content workflow tools is to find out the right keyword for the blog. A keyword is nothing but a way to make the blog reach a wider audience and not just a wider but relevant audience looking for answers.
At the same step, a writer with a similar niche can be assigned, and a notification can be routed to the writer.
Publishing content involves a set of steps
Content distribution is as essential as writing the content in the first place; otherwise, it would just be sitting on the website with nobody to read and grab helpful information from. Therefore, sharing it on social media accounts and in the community with consumable images and captions should be kept in mind. Below is the image of how a content marketing workflow template should look like.
1. The workflow in the application starts with an individual sharing a blog idea. The best part is you can customize the instructions you want your writers to follow or to anybody sharing any blog or content idea.
2. Once the idea is submitted, the reviewer can add comments and accept or reject the idea. Plus, in the upper right corner, the history of the task can also be checked.
The expert or strategist also gets to choose the content writer they the blog to be written from.
The expert can also add a due date to make sure blogs are timely submitted.
Great right? I know!
3. And once the details are filled, it goes to the content submission stage.
Content creation is a process that involves number of stakeholders. It starts from the person who submits the idea, then goes to the idea reviewer, then to the SEO specialist and then to writer to actually give it a shape. The process that follows after involves drafting the piece, designing the images and then finally publishing.
Content Strategist/editor: He looks after the content calendar and the types of blogs that needs to be published, They review the idea submitted and assign a deadline to it.
SEO analyst: How good is a content when there is nobody to read it? SEO specialist makes sure that the content reaches wider audience by choosing the right keywords.
Content Writer: He or she is the person who give life to the content idea. they gather resources and researches to ensure informative content is shared with audience.
Community Evangelist: Another way of sharing content with audience is through social platforms. A community evangelist shares content on different channels.
With the Quixy content management application, users such as content writers, SEO experts and digital marketing experts check the blog’s status. It enables them to reassign, disapprove, accept, reject or submit the content idea.
With all user data fed onto the platform, it becomes effortless for content writers or creators to keep information organized. Users can automate the whole content publishing process end-to-end with Quixy.
No-code content marketing workflow applications enable users to change the application flow whenever needed. For example
If a user intent to add a space for adding video, that can be easily added to the form.
If users want to route the blog idea too, for example, to an SEO expert before the writer, that can be easily incorporated.
Also Read: Complete HR Workflow in 9 Quixy Apps
No-code content marketing workflow app dashboard can be customized according to your brand colour, logo or theme. Plus, the information related to the blog, such as blog guidelines or brand keywords, can be added.
Quixy content marketing workflow app enables users to have real-time conversations while submitting, reviewing or assigning the content idea onto the platform.
With notifications and field types such as social media captions, different community managers can start sharing blogs and content on their platforms once it gets published. This way, all the newly published blogs, infographics and content will gain visibility and broader reach.
Each business has a different approach to managing and marketing its content. With a no-code content marketing workflow, you can simply route the process the way you need. Quixy’s no-code content marketing workflow application will enable you to streamline the whole content marketing workflow management.
Content workflow automation is the use of technology to streamline and optimize the processes involved in content creation, management, and distribution. It involves automating tasks like content creation, review and approval, publishing, and analytics to improve efficiency and reduce manual work.
In content management, a workflow defines the sequence of steps and tasks that content goes through from creation to publication. It outlines who is responsible for each step, what actions are required, and the order in which they should occur.
Workflow management and automation involve using software and tools to efficiently design, execute, and monitor workflows. It ensures that tasks are completed correctly by the right people and often includes automated triggers and notifications.
The workflow model for automation typically consists of defining the process, specifying tasks and their dependencies, setting up rules and conditions, and implementing automation tools to execute and monitor the workflow.
Examples of content management workflow automation include automating content approval processes, scheduling and publishing content at specific times, using AI to suggest content topics, and tracking content performance with automated analytics tools. These streamline content operations and enhance productivity in content marketing and publishing.
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