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Content Marketing Workflow
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A letter from a content strategist!

One of the best feelings in this world for me is to see my blog ranking on the first page of google, but that is just one part. When somebody comes and tells you that your blog was insightful or how their website information can make a valuable addition to the blog, it makes it even more meaningful.

There goes a long process of writing, rewriting, editing, re-editing, image selection, getting it drafted, making sure it reaches a broader audience (basically SEO), and finally publishing it. The job becomes even more complex when you have to ensure that every writer in your team is occupied with blog titles and is writing about the information that derives value.

Excel sheets and a plethora of different documents make it even harder to follow up. Always thought that there should be a way where I could track all of these. I guess I did find something; check out this blog to know!

Sincerely,
A wanna-be-organized-writer!

We are pretty sure that shared above is a process or, would I say, complexity primarily every writer or content creator or a content team goes through. We have found a solution for you and all those aspiring writers who do not want to spend more time working on the sheets or never-ending email chains!

What is Content Marketing Workflow?

The content marketing workflow involves a defined path that every content request raised or planned in an organization. The type of content can be blogs, images, infographics, ebooks, and workbooks etc.

At its very basic, content marketing workflow streamlines the series of steps that you undertake while publishing any piece of content. It involves planning, editing, SEO input, designing and distributing etc.

What is Content Marketing Workflow Application?

A content marketing workflow is a series of steps that starts with ideating, planning, producing, editing, distributing and managing marketing content.

A content marketing workflow management application will route the idea in a streamlined process until publishing and distributing the published content.

How to Automate Content Marketing Workflow?

Every step in the process of content creation requires time. Time for the writers to write, designers to design and community evangelist to ensure that content is finely distributed.

Automating content marketing workflow can help you to allocate space for each steps to be carried out successfully. No-code tools or content workflow solutions can help businesses to work out content creation process smoothly. Following are the steps undertaken to automate content workflow.

Steps involved in Automating Content Marketing Workflow Application

Idea Conceptualization

The content creation process starts with ideating. The idea can be something to be written on priority; it could be a guest post or even something that fills the content gap on the website.

The idea can come from any organization user, making content on your website, social media or community a collective effort.

Idea Review

The content manager can review the idea in the next step. A few reasons why the idea can be rejected

  1. If a similar type of content already exists or has been shared with the audience.
  2. If the idea niche is not directly related to the audience you are writing for.

SEO Optimization & Assigning a writer

Once the idea is selected, the next most important step in content workflow tools is to find out the right keyword for the blog. A keyword is nothing but a way to make the blog reach a wider audience and not just a wider but relevant audience looking for answers.

At the same step, a writer with a similar niche can be assigned, and a notification can be routed to the writer.

Publish content

Publishing content involves a set of steps

  1. For blogs, it should be first drafted on the website. Relevant images with informative content should be added and optimized by any one of the SEO plugins. After that, the blog should be published.
  2. For Social Posts or Community Posts, relevant images with captions should be posted on the different channels.
  3. For any other type of content such as eBook, infographics, or calculators, the same steps such as adding the content on the website, optimizing with plugins and then publishing with relevant URLs should be followed.

Distributing content

Content distribution is as essential as writing the content in the first place; otherwise, it would just be sitting on the website with nobody to read and grab helpful information from. Therefore, sharing it on social media accounts and in the community with consumable images and captions should be kept in mind. Below is the image of how a content marketing workflow template should look like.

Content Marketing Workflow

Quixy’s Content Marketing Workflow Management App

1. The workflow in the application starts with an individual sharing a blog idea. The best part is you can customize the instructions you want your writers to follow or to anybody sharing any blog or content idea.

Content Marketing - Submit Idea
  • In the content “Type”, you can choose from an infographic, a blog, ebook, page, video etc. Check below:
Content Marketing - Submit Idea

  • An ID is generated in addition to the date of submission. Users can also share reference links, documents, images or attachments, which makes it even better!

Watch webinar: How to build a Marketing Content Publishing Solution in under an hour with Quixy

2. Once the idea is submitted, the reviewer can add comments and accept or reject the idea. Plus, in the upper right corner, the history of the task can also be checked.

Content Marketing - Idea Review
  • And here comes the best part about the app. At this step, an SEO expert can add his comments related to the blog title, keywords you want to target, difficulty to keep a check, keyword search volume, related keywords, and guidelines, if any.

The expert or strategist also gets to choose the content writer they the blog to be written from.

The expert can also add a due date to make sure blogs are timely submitted. 

Great right? I know!

Content Marketing - SEO Instructions

3. And once the details are filled, it goes to the content submission stage.

Content Marketing - Content Submission
  • The submitter can add information like the link to the document, final title, word count, meta description, short and long social media description and links to reference images.
Content Marketing - Content Submission
  • Once they submit, the blog reaches the reviewer/content editor to publish, make edits etc.
  • From the dashboard view, the reviewer or a writer can reassign and submit the blog.
Content Marketing - Tasks

Identifying the Roles

Content creation is a process that involves number of stakeholders. It starts from the person who submits the idea, then goes to the idea reviewer, then to the SEO specialist and then to writer to actually give it a shape. The process that follows after involves drafting the piece, designing the images and then finally publishing.

Content Strategist/editor: He looks after the content calendar and the types of blogs that needs to be published, They review the idea submitted and assign a deadline to it.

SEO analyst: How good is a content when there is nobody to read it? SEO specialist makes sure that the content reaches wider audience by choosing the right keywords.

Content Writer: He or she is the person who give life to the content idea. they gather resources and researches to ensure informative content is shared with audience.

Community Evangelist: Another way of sharing content with audience is through social platforms. A community evangelist shares content on different channels.

Top Benefits of a Content Marketing Workflow Application

Overview and Status check

With the Quixy content management application, users such as content writers, SEO experts and digital marketing experts check the blog’s status. It enables them to reassign, disapprove, accept, reject or submit the content idea.

Information in one place

With all user data fed onto the platform, it becomes effortless for content writers or creators to keep information organized. Users can automate the whole content publishing process end-to-end with Quixy.

No-code form builder

No-code content marketing workflow applications enable users to change the application flow whenever needed. For example
If a user intent to add a space for adding video, that can be easily added to the form.

If users want to route the blog idea too, for example, to an SEO expert before the writer, that can be easily incorporated.

Also Read: Complete HR Workflow in 9 Quixy Apps

Customization of the dashboard

No-code content marketing workflow app dashboard can be customized according to your brand colour, logo or theme. Plus, the information related to the blog, such as blog guidelines or brand keywords, can be added.

In-app conversation

Quixy content marketing workflow app enables users to have real-time conversations while submitting, reviewing or assigning the content idea onto the platform.

Distributing the content

With notifications and field types such as social media captions, different community managers can start sharing blogs and content on their platforms once it gets published. This way, all the newly published blogs, infographics and content will gain visibility and broader reach.

Conclusion

Each business has a different approach to managing and marketing its content. With a no-code content marketing workflow, you can simply route the process the way you need. Quixy’s no-code content marketing workflow application will enable you to streamline the whole content marketing workflow management.

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