Decision Automation
Quixy Editorial Team
August 9, 2023
Reading Time: 4 minutes

Small and large businesses need to make the right decisions within the timeframe they have, in a scalable way, to compete in today’s market. Technology is essential for decision automation, just as it is for search, transaction processing, and data management. 

Data engineering and data science are two of the more recent additions to decision intelligence that bring together the legacy disciplines of systems/industrial engineering and operations research. 

To solve real-world problems, companies can use decision intelligence transforming into digital-first organizations. A robust infrastructure is essential to the success of decision intelligence. Decision automation codifies decision intelligence principles into a set of standardized primitives that expose decision-making methods like optimization.

What is Decision Automation?

Using artificial intelligence, data analysis, and business rules, decision automation assists organizations in automating the decision-making process. In addition to increasing productivity, automated decision-making reduces risk and error. Consistency is maintained across all decisions, which is not found when it is left to an individual or group.  

An organization’s daily operations are usually governed by routine and repetitive decisions. Organizations tend to make operational decisions that support their everyday operations.

How is Decision Automation Driven?

A business rule is a general guideline for operational decisions, which can be influenced or influenced by data. To automate a decision, business rules and data have to work together in a few advanced cases.

Automation of rule-based decisions

It is possible to automate decisions entirely using business rules. Routine and repetitive decisions are automated in many industries, including insurance, finance, banking, and so on, to ensure quality and consistency. 

In the insurance industry, business rules automation can be used to automate underwriting, claims processing, pricing, discounts, etc.

In regulated environments, automating business rules becomes extremely important. The use of predefined business rules is particularly effective when the ‘explainability’ and reasoning behind certain decisions are crucial to customers, regulators, or other third parties.


Automation of data-driven decisions

Decisions may not be based on rules but rather on how a case in a particular situation is developing and if there is uncertainty about how the case will proceed. In the case of a car insurance policy, there is uncertainty about the riskiness of a driver. There is uncertainty about how the party will react to cross-sell offers.

When combined with rule-based decision automation, predictive models can work well in decision automation. In this way, any ambiguity in the decision-making process can be addressed.

Also read: Hybrid Workplace Model: The Future of Work

Benefits of Decision Automation

Automated decision-making can be used for a variety of purposes, but three main organizational problems can be solved by automating decision-making.

Benefits of Decision Automation

The smart workflow

As new information comes in from a range of interconnected data points, automated decision-making workflows must continuously adapt. The data points are selected based on their specific properties. Data points are analyzed based on changes in their properties to make automated decisions. Workflows become smarter when this happens seamlessly.

Preventing and resolving errors automatically

Using and knowing an automated workflow system, errors can be identified, repaired, or responded to without requiring human intervention. By automating these processes, errors can be spotted and corrected faster, resulting in faster and more robust systems.

Compliance with regulations and contracts

Regulatory compliance is also enhanced by automated decision-making. As an example, consider a theater’s audio setup. Decibel levels can be reduced to regulation levels by an automated decision if they reach prohibitive levels. Increasing compliance with business rules and industry regulations can be achieved through automated decision-making.

Consistent, fast, and error-free decisions

One of the main advantages is the ability to make quick, error-free decisions. The automated process also ensures consistency since it offloads the decision-making process from the human. By doing so, artificial intelligence can self-correct and take remedial measures without constant supervision. Every business decision is automated 24/7, removing any room for inconsistency or error as with business rule decisions are data-driven.

Also read: What is Collaborative Work Management? Top CWM Tools

Decision Automation Challenges

Involvement of humans

In an ideal decision automation process, some human input would be allowed along with a fully automated process. The drawback here is that it introduces a disconnected experience to the automation process. Consequently, there is no end-to-end view of everything needed to make a decision.

Controlling data

Decision automation applications require organizations to be agile while maintaining data control, retrieval, and storage. For auditing, this is essential. Managers need to constantly develop strategies to handle the influx of data generated by the Internet of Things, which is growing by the day.

Making multi-step and long-term decisions

There are some cases in which one decision may be dependent on the results of another related decision. A multi-step decision involves several steps. A long-running decision occurs when interdependent decisions are made one after another. There can be a lot of complexity and difficulty in following these.

Supporting automated decision-making environments

The business rationale is essential when deploying decision automation. It is also necessary to allocate adequate resources to them. It may be possible for poorly implemented systems to work against the organization’s purpose completely, creating unneeded decision criteria or integrating too many other sources of information.


Decision automation will eventually help organizations to make better quality decisions as these will be data-driven. Decision automation works more effectively in the case of repetitive operation decisions. Decision automation is an opportunity for organizations to leverage the power of technology to free up employees’ time for more focused work.

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