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  • real examples of empathetic marketing
    The Power of Empathy: Inspiring Examples of Authentic Marketing Connection
    Reading Time: 4 minutes

    This article was first published on Nasscom Community. In today’s fast-paced and competitive market, building authentic connections with customers has become more important than ever. Empathetic marketing has emerged as a powerful strategy that goes beyond traditional approaches, enabling businesses to truly understand and connect with their customers on a deeper level. In this blog post, we’ll

    Digital Leadership Styles
    The Must-Know Digital Leadership Styles
    Reading Time: 4 minutes

    This article was first published on Read Write. The importance of digital transformation continues to be one of the most important priorities in organizations, especially so after the pandemic. The benefits of implementing digital leadership styles have become apparent. Only the organizations fully embraced and committed to digital transformation could survive the disruption caused by

    Digital Dexterity
    Breaking down the basics of Digital Dexterity: What it means for you!
    Reading Time: 9 minutes

    Digital dexterity is omnipresent, especially in the current technological landscape. With technology enabling you to order a pizza and get it delivered fast, go online shopping with your favorite e-commerce platform, or use social media to stay updated on your friends and family, digital competency and dexterity have practically become life skills. Employees at organizations

    Digital leader in 2023
    10 Key Digital Leadership Practices to Follow in 2024
    Reading Time: 7 minutes

    The majority of leaders that we are aware of have a robust and intuitive sense of the pulse of their companies. They are adept at moving their company, driving execution, and pulling strategic levers hard and quickly to achieve their goals. Indeed, they did. With information-gathering methods that are too slow or disconnected, direction-setting strategies

    CIOs Roles and Responsibilities
    Evolution of CIOs Role and Responsibilities in the context of Digitalization
    Reading Time: 7 minutes

    The growing usage of data and technology throughout the organization and the emergence of technology producers outside of IT have prompted C-suite executives to define executive-level digitalization tasks and optimally allocate them across all CxOs. Many, if not all, CxOs will take on responsibility for their domain’s technological resources, necessitating the evolution of CIO roles.

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