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Digital transformation strategy
Quixy Editorial Team
August 9, 2023
Reading Time: 7 minutes

Digitally transformed businesses are anticipated to contribute $53.3 trillion to GDP, which is more than half of the Global GDP. However, only 53% of businesses have a digital transformation strategy that is applied across the board.

The rest 47% of businesses are surrounded by the following pain points, which ultimately become a constraint in creating a digital transformation framework:

  • Lack of a solid plan.
  • Too many employees have access to data and information.
  • Hardware and software issues.
  • Poor judgment of online safety.
  • No mobile device action plan.
  • No data backup or backup issues.
  • The downfall of old technology.
  • Lack of professional or qualified experience.
  • Poor or non-extensive network security.

This blog will walk you through the 7 key components of creating an impactful digital transformation strategy. These components will help you win the perks of a digital transformation framework and solve your business’s known and unknown pain points.

We have also incorporated digital transformation examples and statistics across the industries from a real-life perspective. Read on!

What is a Digital Transformation Strategy?

A digital transformation strategy is a course of action for an organization to use technology to change how it operates and delivers value to customers fundamentally. It involves rethinking business processes, customer experience, and the use of data and technology. The goal is to improve efficiency, effectiveness, and competitiveness in the digital age.

A successful digital transformation strategy involves a holistic approach that considers the company’s culture, structure, and resources.

Also Read: From Paper to Digital: 9 Simple Steps for a Successful Digital Procurement Strategy

How to Build a Winning Digital Transformation Strategy: 7 Key Steps

Digital transformation is one of the necessities for businesses to stay competitive and relevant in today’s fast-paced and technology-driven world. However, building a successful digital transformation strategy requires careful planning and execution.

Digital-transformation-strategy

Learn how to create a winning digital transformation strategy in 7 steps!

Step 1. Start with a clear vision

Starting with a clear vision is indeed the first step in creating a digital transformation strategy. The vision should define the desired future state and guide the organization as it embarks on its digital transformation journey. It should articulate the organization’s purpose, values, and aspirations in the digital era and provide a roadmap for how technology can help acquire these goals. 
Having a clear vision sets the direction and provides focus, ensuring that all efforts are aligned and moving towards a common goal.

Step 2. Assess the current and target state of your company

Current state 

Assessing your company’s current state is the second step in creating a digital transformation strategy. It involves evaluating your current technology, processes, and systems to identify areas of improvement and determine how well-equipped you are to achieve your digital transformation goals.

This step is crucial because it provides a baseline for where you are now and helps you prioritize the areas that need attention and investment to enable your transformation journey. It may involve conducting a technology audit, analyzing data, and talking to employees and stakeholders to understand their perspectives and experiences.

Target state

While creating a digital transformation strategy, define the target state. This involves setting clear and measurable goals for what the organization wants to achieve through digital transformation and the desired end state.

This helps to ensure that everyone is working towards a common vision and provides a roadmap for how to get there. The target state should align with the overall business strategy and consider current and future trends in technology and the marketplace.

Step 3. Prioritize and plan

After assessing the current state and defining the objectives, the fourth step in creating a digital transformation strategy is prioritizing and planning the initiatives to help achieve those objectives. This involves prioritizing the initiatives based on their impact and feasibility and then creating a roadmap and timeline for implementation.
The goal is to ensure that the initiatives are aligned with the overall digital transformation strategy and that resources are allocated appropriately to ensure successful implementation.

Step 4. Embrace a customer-centric approach

Embracing a customer-centric approach is essential in creating a digital transformation strategy. This means putting the needs and wants of your customers at the forefront of all decision-making and using technology and data to create personalized and seamless experiences for them. Organizations can increase customer satisfaction and loyalty by putting the customer first, ultimately driving growth and success.

HBR asserts that customers will always favor straightforward solutions over cumbersome ones, particularly in the current generation, which has access to many possibilities. Therefore, businesses that don’t concentrate on making things simpler for their clients risk losing those customers.

Step 5. Foster a culture of innovation

Fostering a culture of innovation is crucial in creating a digital transformation strategy. This involves encouraging and empowering employees to think creatively and experiment with new technologies, processes, and working methods.

By creating an environment where innovation is valued and encouraged, organizations can foster a culture that drives continuous improvement and helps them stay ahead in a rapidly changing digital landscape.

Here are the two parts of technology and innovation: 

Process optimization


The digital transformation strategy must guarantee business process optimization while achieving the objectives established for both the internal team and the target audience. The digital transformation strategy must include every related business process to maximize output.
You must effectively utilize your collected data in addition to optimizing company processes.

Curation of data

When developing transformation initiatives, people frequently choose their chosen technology before examining their data. This is not how it ought to operate. Without data analysis, you may be aware of the gaps your internal team needs to close, but you risk omitting the ones your consumers frequently encounter.
Your team can discover the best solutions to issues through data analysis and dissemination of its findings, which will help you create a better digital transformation framework and make the most of the transformation process.

Step 6. Implement digital tools and technologies

Your digital transformation strategy must include several cutting-edge technologies, including the following:

Distributed and Cloud platforms

According to Gartner, Inc., enterprise IT spending on public cloud computing will surpass investment in traditional IT in various market segments by 2025.
The moment has come to step up to NoOps, which is accomplished through extreme automation throughout your SDLC.
Additionally, businesses are adopting technology solutions based on API and therefore making strategic decisions. 

Artificial Intelligence and Data Analytics

Any digital transformation strategy has placed data at the forefront because it enables us to deal with facts rather than preconceptions. These tools and techniques assist organizations in transforming growing data volumes into a future-ready foundation for a new era in which machines will supplement human decision-making and make real-time and at-scale decisions that humans cannot remain nimble. ML is promising to overhaul enterprise decision-making and operations.

A strong AI engineering approach supports AI models’ scalability, performance, interpretability, and reliability while providing the full benefit of AI investments by using the main AI engineering pillars of DataOps, ModelOps, MLOps, and DevOps. 

Digital Reality and Digital Experience

The redesign of digital business moments, automated operational tasks, new business models, and, last but not least, new goods, services, and channels will all be made possible by intelligently composed businesses.
Organizations are maximizing individual and team performances and customizing the customer experience through personalized suggestions by using the power of these next-generation interfaces, smart displays that are enhanced with intelligent algorithms, and IoT technologies.

Step 7. Monitor progress and adjust course

Monitoring progress and adjusting the course is essential in creating a successful digital transformation strategy. Regularly evaluating the results of the strategy implementation helps identify areas that need improvement and make necessary adjustments. This ensures that the organization stays on track to achieve its digital transformation goals and remains competitive in the digital landscape.

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Also Read: Top 10 Benefits of Digital Transformation for the Redefined Future

Who should be involved in creating a digital transformation strategy?

The Asia-Pacific Digital Transformation Report highlights the urgent need for policymakers and stakeholders to coordinate policies and activities for digital transformation while keeping an eye on how the digital transformation environment is developing at the regional and national levels.

Key players that should be involved in creating a digital transformation strategy include

  1. Senior executives: Senior executives provide the vision and leadership for the digital transformation initiative.
  2. IT leaders: They assess the technology requirements and recommend solutions supporting the strategy.
  3. Business leaders: They determine the business objectives for the digital transformation & how it will impact their areas of the organization.
  4. End-users: They provide insights into how digital technology can improve their daily work processes and experience.
  5. External experts: They provide industry-specific knowledge and bring a fresh perspective to the process.

Digital Transformation Examples Across Different Industries

Here are a few examples of digital transformation in various industries:

Healthcare: The use of electronic health records (EHRs) and telemedicine allows remote patient monitoring and virtual consultations.

Retail: The implementation of omnichannel retail experiences, where customers can shop seamlessly across physical stores, online marketplaces, and mobile devices.

Financial Services: The adoption of digital-only banking and the use of robot advisors for investment management.

Manufacturing: Integrating the Internet of Things (IoT) and data analytics to optimize production processes and supply chains.

Transportation: The development of autonomous vehicles and the use of data to optimize transportation networks and improve safety.

Education: Online learning platforms and virtual classrooms make education more accessible and convenient.

Conclusion: Embracing Digital Transformation for Business Success

To sum up, the 7 key components of the digital transformation strategy define the desired outcome of the transformation and align it with the overall business strategy. Conduct a thorough analysis of the organization’s current technology, processes, and culture to identify areas for improvement. Clearly articulate the organization’s desired state, including the technology and processes to be adopted and the desired customer experience.

Based on the target state, prioritize the initiatives and develop a roadmap to guide the digital transformation. Ensure that the customer is at the user of the transformation and that the changes being made will improve the customer experience. Encourage a culture that supports innovation, creativity, and continuous improvement. And lastly, continuously measure progress, adjust the plan as needed, and ensure that the transformation stays aligned with the business strategy. 

Frequently Asked Questions(FAQs)

Q. What is a digital transformation strategy, and why does it matter for businesses?

A digital transformation strategy outlines a comprehensive plan that integrates technology across an organization, aiming to enhance operations, improve customer experiences, and drive innovation. It matters for businesses as it enables adaptation to evolving market trends, boosts efficiency, and ensures competitiveness in a digital-first world. A well-defined strategy aligns technological advancements with business goals, fostering growth, resilience, and the ability to meet evolving customer demands in today’s dynamic business environment.

Q. Why are adaptability and agility essential in digital transformation strategies?

They enable organizations to swiftly respond to evolving market demands, technological advancements, and customer preferences. By being adaptable, businesses can pivot strategies, embrace innovation, and seamlessly integrate new technologies. Agility fosters the ability to navigate uncertainties, enabling quicker decision-making, rapid implementation of changes, and maintaining a competitive edge in dynamic markets during the digital transformation journey.

Q. How does a customer-focused approach impact digital transformation strategies?

A customer-focused approach significantly impacts digital transformation strategies by prioritizing the customer’s needs, preferences, and experiences. By centering efforts around customers, businesses can tailor products, services, and processes to meet their expectations effectively. This approach drives innovation, enhances customer satisfaction, and fosters loyalty. It also guides the development of personalized experiences, refining engagement strategies, and ultimately, amplifying business success in a digitally transformed landscape.

Q. How do leadership commitment and vision impact digital transformation?

Leadership commitment and vision play pivotal roles in driving successful digital transformations. Leaders who are committed to the transformation process inspire and guide their teams through change. Their vision sets the direction, fostering a clear understanding of goals and objectives. This commitment instills confidence, motivates employees, and ensures alignment across the organization. Strong leadership steers cultural shifts, encourages innovation, and facilitates the adoption of new technologies, laying the foundation for a successful digital transformation journey.

Q. Why is customer-centricity crucial in a digital transformation strategy?

Customer-centricity holds immense importance in a digital transformation strategy as it places the customer at the core of all initiatives. Prioritizing customer needs and preferences drives innovation, product enhancements, and service improvements aligned with customer expectations. By focusing on delivering exceptional experiences, businesses can cultivate loyalty, gain a competitive edge, and foster long-term relationships. This approach drives growth and ensures sustained relevance and success in an increasingly customer-driven digital landscape.

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