Yum! Brands, a global leader in the quick-service restaurant (QSR) industry, operates iconic brands such as KFC, Pizza Hut, and Taco Bell over 55,000 restaurants across 155+ countries. In the Middle East and North Africa (MENA) region, managing the lifecycle of franchise operations including franchise site approvals, design compliance, store openings/closures, and renovations, and maintaining consistent quality standards across outlets is crucial for operational excellence and brand integrity.Â
To overcome inefficiencies in manual processes, Yum MENA partnered with QUIXY, our no-code platform, to build an integrated solution that digitizes and streamlines both Franchise Management and QA/QC processes. This case study outlines how Yum MENA achieved centralized visibility, faster execution, and quality control across its franchise network using a unified platform.Â
Managing franchise operations across a large geographical area like MENA brought a unique set of challenges. Processes were traditionally handled through Excel sheets, manual trackers, and email communications, leading to:Â Â
Delays in franchise approvals.
Lack of visibility and tracking.
Inconsistent execution of quality audits.
Duplication of efforts and fragmented data.
Limited control and delayed response.
To overcome these challenges, Yum MENA partnered with Quixy to build a comprehensive no-code solution that digitized and automated its key operations—without writing a single line of code.Â
Here’s what they built:Â
 ✅ Franchise Onboarding & Store Opening WorkflowÂ
✅ Store Setup TrackerÂ
 ✅ QA/QC Management SystemÂ
✅ Centralized Visibility & Process ControlÂ
With Quixy’s no-code platform, Yum Brands MENA eliminated the need for coding in process changes—enabling continuous system evolution aligned with business growth. The centralized digital workspace streamlined the entire franchise lifecycle, from site identification to closure, replacing scattered Excel trackers and emails. Automation accelerated approvals, enhanced compliance, and delivered real-time visibility into operations and audits. The system improved stakeholder collaboration, simplified franchise partner experiences, and ensured brand consistency across outlets. Backed by a scalable and secure architecture, Yum achieved up to 70% cost and time savings, while reducing operational complexity and improving decision-making through real-time insights. This transformation empowered Yum to drive operational excellence and scalable growth across the MENA region—all within a single, agile platform.Â
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