Success Story

Choithrams achieved a 90% reduction in manual effort with No-Code Automation

Info

Customer : Choithrams
Domain: FMCG

Customer Brief

Choithrams, established in 1944 by founder Thakurdas Choithram Pagarani, is a prominent name in the Middle East’s retail industry. Headquartered in Dubai, the company operates across B2C and B2B segments with a wide network of supermarkets and distribution services. With a customer-first mindset, Choithrams continues to expand its digital presence through e-commerce, loyalty programs, and integrated payment solutions.

Chothram's Challenges Before Quixy

Before implementing Quixy’s no-code platform, Choithrams faced the following challenges in its marketing expense management process:

Manual and Disjointed Tracking: Budget planning and approvals were managed through Excel and email, leading to inefficiencies and lack of data consolidation.

Lack of Real-time Visibility: Teams operated without a single source of truth, causing delays in decision-making and approvals.

Data Integrity Issues: With no proper checks, changes in budget allocations were not traceable or secure.

Approval Bottlenecks: Email-based multi-level approvals lacked clarity and led to extended processing times.

No Audit Trail or Notifications: Without notifications and tracking, requests and approvals were frequently missed or delayed.

Quixy’s Solutions: Transforming Nesto’s Operations

Quixy built a comprehensive Marketing Expense Control Automation solution that streamlined and digitized Choithrams’ marketing budget process across planning, approvals, and tracking.

Master Management

All brand, activity, area, and customer data is centrally managed with real-time SAP sync for accuracy.

Annual Budget Approval

Budgets are initiated by TMM, reviewed by Finance, and approved by the GM—then locked to ensure control.

Monthly Budget Planning

Activity-wise budgets are defined and approved monthly, with compliance checks and special flows for unique cases.

Actual Spend Management

Sales Managers submit expenses linked to approved budgets, with contracts uploaded for validation and control.

Audit Trails and Notifications

Every action is tracked with alerts and time-stamped logs to ensure transparency and accountability.

Reports and Analytics

Real-time reports track budget usage, variances, and ROI, with SAP integration for seamless data sync.

Benefits Galore

Choithrams achieved a 90% reduction in manual effort by automating end-to-end workflows, eliminating repetitive data entry and manual approval routing. With centralized control and seamless SAP integration, the team gained real-time visibility into budget tracking, enabling unified and accurate oversight. Stronger governance was established through role-based access controls and detailed audit trails, ensuring compliance and accountability. Teams began making smarter, data-driven decisions with the help of built-in reports that track spending and measure campaign ROI effectively. Approval cycles that once took days now close within hours, with multi-stage sign-offs handled effortlessly and without manual follow-ups. Additionally, contract compliance became seamless, with digitally signed customer agreements stored securely and linked to every related activity for full traceability.